Are you in sales? Before you say no, think about it… If you have to find and close “new business”, cultivate existing business relationships, or lead a team that does either, you are in sales. I know: It’s not a label you want to wear. “Business owner “ or “partner” sound so much better. I get it. Sales is both despised and feared. Yet it is critically important to the health of every company -- because the sales team generates the revenue that keeps the doors open! Selling has never been for the faint-hearted, but recent economic changes have made it even harder. This is a partial list of the complaints I have heard from business owners: - “Customers put unrelenting pressure on us to provide “top quality” at the “lowest price”.”
- “The phones have stopped ringing.”
- “I’m spending more on marketing and getting less for it.”
- “We get only one out of 25 instead of one out of 10 bids we submit.”
- “My sales manager can’t maintain sales volume, let alone grow it.”
- “Its tougher to break into new markets than we thought it would be…”
Sound familiar? Don’t worry: There’s hope! The rules have changed, and you can not only survive, but thrive if you will change with them. |  | Some questions to prompt thought: - Do you have a detailed sales plan that fits today’s marketplace?
- Can you pinpoint what is, and what’s not working in your current plan?
- Do you have a tightly focused ideal client profile?
- What steps have you taken to change the way you reach your ideal market?
- Do you know when to turn down a customer request?
- Have you identified new, innovative ways to go to market?
- Do you have the right salespeople in position to meet your goals?
- Do you have a system to coach your sales team to get maximum results?
- What feedback mechanisms are in place to gauge your success as you make changes?
We specialize in helping businesses like yours increase profitable market share by answering these and other questions about your unique business environment. Call now to set up a no-obligation “discovery session” with one of our business development coaches. Investment Required: Your time, and ours. We’re willing to invest in you, if you’re willing to invite us in. |
